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Salesforce Certified Marketing Cloud Consultant certification is a valuable asset for professionals in the marketing industry. It demonstrates a high level of expertise in Marketing Cloud and sets candidates apart from their peers. Salesforce Certified Marketing Cloud Consultant certification also opens up new opportunities for career advancement, as employers are increasingly looking for candidates with proven skills and knowledge in Marketing Cloud.

Salesforce Marketing-Cloud-Consultant Exam is a certification that is recognized worldwide as a benchmark for marketing professionals in the Salesforce ecosystem. It is designed to test the knowledge and skills of individuals who work with the Salesforce Marketing Cloud platform. A certified Salesforce Marketing Cloud Consultant is expected to have an in-depth understanding of the Marketing Cloud's capabilities and be able to provide strategic guidance to clients on how to utilize it effectively.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q79-Q84):

NEW QUESTION # 79
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of Marketing Cloud users.
B. Number of brands/geographies which NTO operates
C. If testing/development business unit($) is required
D. Number of Sales Cloud sandboxes
E. If data/content needs to be segregated between brands/geographies

Answer: B,C,D

NEW QUESTION # 80
By which three standard methods could contacts be injected into a journey? Choose 3 answers

A. Sales/Service Cloud Event
B. Mobile Response Event
C. CloudPages Form Submit Event
D. Predictive Intelligence Event
E. Date-Based Event

Answer: A,C,E

NEW QUESTION # 81
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Existing Email Event Notification Subscription
B. CloudPages opt in to Event Journey
C. Keyword opt in and SMS Messaging
D. Smart Capture and Triggered email messaging

Answer: C

Explanation:
Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. References:
https://help.salesforce.com/articleView?id=sf.mc_moc_keyword_opt_in.htm&type=5https://help.salesforce.com

NEW QUESTION # 82
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

A. Ensure the DNS Record Redirect is correctly configured
B. Ensure the two phrases are added to a filtered keyword list
C. Ensure "Common Misspellings" Is selected as one of the Reply Filters
D. Ensure the two phrases are added the "Filtered Keywords" data extension

Answer: B

Explanation:
Explanation
A filtered keyword list is a list of words or phrases that trigger an automated response when a subscriber replies with them to an email. For example, if "take me off your list" or "opt out" are added to a filtered keyword list with an unsubscribe action, any subscriber who replies with those phrases will be automatically unsubscribed from future emails. This can help NTO handle manual unsubscribe requests more efficiently and avoid sending unwanted emails to their customers. References:
https://help.salesforce.com/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_create_a_filtered_keyword_list.htm&type=5

NEW QUESTION # 83
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Contact Data
B. Salesforce Data
C. Journey Data
D. Entry Data

Answer: D

Explanation:
Explanation
To make sure the decision splits reflect the correct tent for each customer, Northern Trail Outfitters should use Entry Data as the type of data in the decision splits. Entry Data is the data that is captured at the time of entry into a journey and remains static throughout the journey. Entry Data can include data from data extensions, Salesforce objects, or API events. Using Entry Data will ensure that the decision splits are based on the tent that each customer bought at the time of entry, and not affected by any subsequent purchases or data changes.
References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_data.htm&type=5

NEW QUESTION # 84
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